Pedro Moncayo is a province with an ancestral culture, but since 25 years we observe a transformation in the way of farming, as the flower production, with a high level of chemicals. In front of this situation, it was identified that no mechanisms are applied to control the use and disposal of waste, which has generated concerns about environmental impacts and affected families and community health.

Concerning the cultivation of food products, the floriculture industry, which has 9,880 hectares, is causing the decrease and in some cases the loss of varieties of high nutritional value (quinoa, beans, mellocos, mashua, misos, etc.). It has produced the movement of traditional consumption, due to an increase in the consumption of imported foods and exposure to commercial advertising that are not very nutritious, with serious effects on health, particularly in childhood has produced chronic child malnutrition. In addition, using agrochemicals causes problems on the environment, for example water pollution, soil deterioration, etc.

In front of these problems, the companions of Esperenza community (Gobierno Autónoma Descentralizado y Directorio de Aguas de la Parroquia La Esperanza, Pluriversidad Amawtawasi) and other collaborators (Rotary Club, Fundación Cimas del Ecuador)  decided to create a demonstrative farm to promote the organic agriculture: CINCA Ecuador (Centro Intercultural de Capacitación y de Agroecología). It is necessary to prove that viable alternatives can face intensive agriculture and floriculture.